The Value of a Promise Consistently Kept
If you recognize brands such as American Express, Stella Artois, or even Pamela Anderson, you’ve seen the mind of David Kincaid at work. He’s the brains behind some of Canada’s — and the world’s — most iconic brands, working for almost thirty years for companies such as General Foods, American Express, Labatt Breweries, and Corus Entertainment.
Now, as founder and CEO of LEVEL5 STRATEGY GROUP, Kincaid has refined his brand expertise into a business system. Using the lessons learned and tools described in this book, LEVEL5 has applied that system with outstanding results to brand assets in almost every sector, from sports and entertainment to transportation to home heating.
In this book, Kincaid shares the concepts behind the business system and the tools that C-suite executives can use to create value from their brands. Along the way, he describes the path that led him to his current role as a globally recognized brand builder.
Hardcover: 170 pages
Publisher: Kinvest Inc. (2015)